Social Media Manager
B2Tech is seeking a Social Media Manager who understands how to turn content into engagement, communities into loyal audiences, and campaigns into measurable business results.
Working closely with Marketing, CRM, Product, Design, and Country teams, you'll develop and execute social media strategies across multiple brands and markets, helping strengthen our presence while ensuring all communications align with regulatory requirements and responsible gaming principles.
This is a role for someone who combines creativity with commercial thinking and thrives in a fast-paced, international environment.
YOUR IMPACT:
Develop and execute social media strategies that increase brand awareness, engagement, and customer acquisition across multiple markets.
Plan and deliver engaging organic content that supports product launches, campaigns, promotions, and major sporting events.
Partner with CRM, Acquisition, Product, and Design teams to deliver integrated, high-impact marketing campaigns.
Build and engage online communities while protecting brand reputation and promoting responsible gaming messaging.
Monitor trends, competitor activity, and platform innovations to identify new opportunities for audience growth.
Track campaign performance using analytics and continuously optimise content based on data and customer insights.
Work closely with regional stakeholders to ensure content is locally relevant while maintaining global brand consistency.
OUR REQUIREMENTS:
At least 3 years of social media marketing experience within iGaming, sports betting, gaming, fintech, or another fast-paced digital industry.
Proven success managing social media channels for multiple brands, products, or international markets.
Strong understanding of major social platforms, content strategy, community management, and audience engagement.
Experience creating performance-driven content supported by social media analytics and reporting.
Excellent copywriting and communication skills with strong attention to detail.
Fluency in English is essential; Greek, French, Portuguese, or additional African languages will be considered an advantage.
NICE TO HAVE:
Experience promoting sportsbook, casino, or online gaming products.
Experience using AI-powered content creation, scheduling, or social listening tools.
Familiarity with Canva, Adobe Creative Suite, Figma, or basic video editing software.
WHAT WE OFFER
Annual Discretionary Performance Bonus 💷
Annual Salary Review 💵
21 Days of Paid Leave 📢
Hybrid Model 🏠
Semi-flexible Working Hours ⌚
Provident Fund 💰
Medical Insurance coverage ❤🩹
Sports Benefits App Subsidized Subscription 🏋
EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋
Happy Hour 🤠
Exciting Career Paths 🎯
Personalized Learning and Development Programs 📖
Birthday Leave! 😎
Marriage Leave Vacation 💍
Variety of Employee Perks 🎫
About B2Tech
B2Tech is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence and focus on emerging markets.