We are looking for a dynamic and results-driven PPC Specialist with strong expertise in Google Ads campaign management and performance analysis.

YOUR IMPACT:

• Plan, execute, and optimize Google Ads campaigns to achieve user acquisition and performance targets.

• Manage search, display, video, performance max, and remarketing campaigns to ensure efficiency and maximum ROI.

• Collaborate with creative teams to develop high-performing ad creatives and landing page recommendations that drive conversions.

• Monitor key performance metrics (Conversions, CPA, ROAS, CTR) and continuously optimize campaigns based on data insights.

• Stay up to date with Google Ads updates, industry trends, and best practices to maintain competitive campaign performance.

Google Ads Campaign Management

• Plan, launch, and optimize campaigns across Google Ads platforms.

• Conduct keyword research, competitor analysis, and audience targeting strategies.

• Manage bidding strategies and campaign budgets effectively to maximize ROI and achieve KPIs.

• Perform A/B testing on ad copy, landing pages, and campaign structures to improve performance.

• Analyze campaign data and provide actionable insights for continuous optimization.

• Implement remarketing strategies to improve conversion rates and user acquisition.

• Ensure campaigns follow Google Ads policies and best practices.

Performance Reporting & Analysis

• Prepare weekly, monthly, and quarterly performance reports.

• Analyze campaign data to identify trends, opportunities, and optimization areas.

• Track and evaluate key performance metrics to improve campaign effectiveness through data-driven decision-making.

• Use analytics tools to measure user behavior and campaign impact.

Budget Management

• Manage campaign budgets efficiently while achieving performance objectives.

• Continuously assess cost efficiency and optimize campaigns for maximum ROI.

• Monitor spend pacing and budget allocation across campaigns.

• Proven experience managing medium to large advertising budgets.

OUR REQUIREMENTS:

• Minimum 3 years of experience in PPC, performance marketing, or digital advertising with a strong focus on Google Ads.

• Strong analytical skills with experience using Google Ads, Google Analytics, Looker Studio, and Google Tag Manager.

• Google Ads certification is considered a plus.

• Strong communication skills in English (minimum B1 level), both written and verbal.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Experience in the sports betting and casino industry is considered an advantage.

WHAT WE OFFER:

• Annual Discretionary Performance Bonus 💷

• Annual Salary Review 💵

• 21 Days of Paid Leave 📢

• Hybrid Model 🏠

• Semi-flexible Working Hours ⌚

• Provident Fund 💰

• Medical Insurance coverage ❤‍🩹

• Sports Benefits App Subsidized Subscription 🏋

• EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋

• Weekly Happy Hour 🤠

• Exciting Career Paths 🎯

• Personalized Learning and Development Programs 📖

• Birthday Leave! 😎

• Marriage Leave Vacation 💍

• Variety of Employee Perks 🎫