Casino Promotions Manager
We are seeking a B2B Casino Promotions Manager to develop, execute and optimise promotional strategies in order to attract, engage and retain players in a B2B online casino environment.
WHAT YOU WILL DO:
Promotional Strategy
Develop and implement promotional strategies aligned with business objectives.
Conduct market and competitor research to inform tactics.
Create targeted, engaging promotions to acquire players and drive loyalty.
Use analytics to measure performance and iterate.
Oversee casino lobby management.
Marketing & Brand
Own the casino promotions marketing plan.
Ensure consistent brand identity and messaging for the casino product.
Partner with the Casino Manager on game-specific and provider-specific promotions.
Campaign Execution
Work with the CRM team to plan, launch, and evaluate multi-channel campaigns.
Coordinate with marketing, design, and tech teams for seamless delivery.
Monitor results and optimize in-flight.
Segmentation & Targeting
Align promotions with defined player segments in partnership with CRM.
Build targeted offers to maximize engagement and conversion.
A/B Testing & Optimization
Run A/B tests on promotional elements.
Continuously optimize campaigns based on insights to improve effectiveness.
WHAT MAKES YOU RIGHT FOR THE ROLE:
2–3 years of experience in a similar promotions/marketing role.
Strong analytical and attention to detail skills.
Knowledge of gaming products (casino, slots, crash, etc.).
Ability to work independently and collaboratively.
Experience creating detailed reports and delivering presentations.
Proven budget ownership and management.
Excellent planning, organization, and time management.
Strong negotiation skills.
Fluent/native English.
WHAT WE OFFER:
Annual Discretionary Performance Bonus 💷
Annual Salary Review 💵
21 Days of Paid Leave 📢
Hybrid Model 🏠
Semi-flexible Working Hours ⌚
Provident Fund 💰
Medical Insurance coverage ❤🩹
Sports Benefits App Subsidized Subscription 🏋
EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋
EUR 100 monthly Transportation Allowance (for commuters) 🚗
Happy Hour 🤠
Exciting Career Paths 🎯
Personalized Learning and Development Programs 📖
Birthday Leave! 😎
Marriage Leave Vacation 💍
Variety of Employee Perks 🎫
About B2Tech
B2Tech is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence and focus on emerging markets.