The Marketing & Operations Executive supports integrated marketing campaigns while ensuring smooth day-to-day operational and administrative efficiency across brand, product, and customer-facing activities. The role works closely with cross-functional teams to align marketing initiatives and business operations, ensuring campaigns and projects are executed smoothly and deliver maximum impact, enhancing both operational & commercial performance.

Key Responsibilities:

1. Integrated Marketing Execution

• Assist in planning and executing 360° campaigns across BTL, influencer, retail, and experiential channels.

• Manage campaign calendars, timelines, and dependencies to ensure seamless delivery.

• Coordinate with creative, media, and production teams to deliver on-brand communication and assets.

• Track campaign performance, KPIs, ROI, and market trends, sharing actionable insights.

• Conduct routine market visits to assess visibility, retail performance, and customer feedback.

• Prepare regular performance reports and maintain campaign trackers, checklists, and budgets.

• Ensure timely approvals and documentation for all campaigns and activations.

2. Operations & Coordination

• Develop and refine operational processes to ensure workflow efficiency.

• Manage day-to-day administrative tasks, documentation, and compliance.

• Liaise across marketing, product, finance, and customer support for smooth campaign execution.

• Oversee stock, equipment, and promotional resources.

• Manage vendor relationships, ensuring timely delivery and quality standards.

• Monitor operational performance, identify risks, and ensure compliance with policies.

Qualifications & Competencies

Qualifications:

• Degree or diploma in Marketing, Business, Communications, or related field.

• 3–5 years of relevant experience in marketing, operations, or a combined role.

Core Competencies:

• Strong organizational and project management skills.

• Ability to coordinate multiple stakeholders and meet tight deadlines.

• Hands-on, execution-driven, and comfortable with fieldwork.

• Solid understanding of integrated marketing channels.

• Analytical mindset with ability to interpret performance data.

• Excellent communication skills (written and verbal).

• High attention to detail and process discipline.

• Creativity combined with practical operational judgment.