YellowBet Ethiopia  is seeking a Marketing Coordinator to join our dynamic team! This is a full-time, onsite position that offers a fantastic opportunity to contribute to our marketing initiatives and drive brand awareness including digital marketing, media communications, event management and customer care.

Responsibilities for Marketing Coordinator

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing

• Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors and ordering marketing collateral

• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management

• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice

• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts

• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness

• Conduct market research and identify trends

Qualifications & Experience

• Bachelor's degree in business administration, marketing, communications, or a related field

• 1-3 years of experience in marketing

• Must have strong organizational and project management skills, as well as attention to detail

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

• Must have strong analytical skills to analyze metrics and create reports

• Must have a high level of creativity