This role will require a dynamic individual who is knowledgeable and passionate about Online Media campaigns, Programmatic campaigns, PPC, and data analysis.

Key Responsibilities:

• Online Media Campaign Management:
• Plan, execute, and optimise online media campaigns across various platforms to achieve user acquisition targets.
• Collaborate with creative teams to develop effective ad creatives tailored to target audiences.
• Stay updated with latest trends in online media to ensure B2Tech remains at the forefront of the industry.

Programmatic Campaign Oversight:

• Manage programmatic buying strategies and DSP partnerships.
• Optimise bid strategies, placements, and audience targeting to ensure maximum ROI.
• Monitor campaign budgets to ensure efficient spend.
• Google Search & PPC Management:
• Oversee Google Search campaigns, ensuring they are optimized for keywords, ad copy, and landing pages.
• Manage PPC budgets, bids, and ad placements to achieve the best conversion rates.
• Test and optimize ad copies and landing pages to improve click-through and conversion rates.

Performance Reporting:

• Produce detailed performance reports on a weekly, monthly, and quarterly basis.
• Analyze data to draw insights and make recommendations for optimizations.
• Collaborate with other teams to share insights and drive strategy alignment.

Budget Management:

• Ensure campaigns are executed within budget while achieving performance goals.
• Continuously evaluate the cost-effectiveness of campaigns and optimize for the best ROI.

Qualifications:

• At least 2 years of experience in online user acquisition or digital marketing, preferably in the sports betting and casino industry.
• Strong analytical skills and proficiency in tools like Google Analytics, Google Ads, DSP platforms, and other relevant software.
• Exceptional communication skills, both verbal and written.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• A strong passion for the sports betting and casino industry.